Seven years have passed since norm. started visiting Lake Kawaguchi. Now bustling with more foreign tourists than ever before, the town is home to irreplaceable Japanese natural heritage sites such as Mt. Fuji, the lake, the forest, and cherry blossoms. We are grateful that people from overseas enjoy the area, but we also want Japanese people, especially the people of Yamanashi Prefecture, to feel closer to the wonderful environment that exists here! With this in mind, we came up with a plan to allow locals to enjoy "local good," which is one of norm.'s missions.

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Everyone at norm. looks forward to the people of Yamanashi Prefecture being able to enjoy this magnificent view that has attracted attention from all over the world!